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A Unilever product, Dove soap is part of an extensive body care line that includes not only beauty bars but lotions, body washes, antiperspirants, hair and facial care products. First available on the American market in 1955, Dove soap was initially produced in The Netherlands under the name of De Duif, which means the dove. Then and now this beauty bar is advertised as containing one fourth moisturizing cream, which explains the softness and hydration of the skin after usage. The insistence on this cream content was scientifically tested and proved by a dermatological study conducted at the end of the 70s.

Starting from such scientific data, the company launched in even more intense marketing promotion of Dove soap, meeting the expectations of many other users. Dove soap has nothing special in terms of composition: the ingredients mainly include synthetic surfactants and some vegetable oil extracts. The good effects on the skin are associated primarily with the balanced pH of the soap that ranges somewhere between 6.5 and 7.5. Lots of Dove soap varieties have flooded the market, each with a different specificity: there are Dove soap energy versions, Dove for sensitive skin, nourishing Dove, exfoliating Dove or anti-aging Dove.

The skin moistorizing properties of Dove soap appear justified and obvious if we think about how soft it leaves the skin afterwards. Unfortunately, this achievement is not the merit of some herbal or essential oil action but that of chemicals that act as foaming and wetting agents; Sodium Cocyl Isethionate is the main ingredient in Dove soap responsible for moisturizing. The action of this component is supported by the fatty Stearic acid derived from plant and animal fats that cover the same emollient function. Therefore, the cream bar, as Dove soap is usually called may not totally justify its higher price.

Presently, there is a very intense Greenpeace campaign carried against Dove producers who are being criticized for purchasing palm oil supplies from Indonesian sources that massively deforest the South Asian globe areas. Greenpeace has even created some advertising parodies in which the Dove soap beauty instances are replaced by images from Indonesia, with trees being massively cut down. Yet, the solution is not that of changing customer’s mind about whether to buy or not but to get a modification in the company’s policy concerning ingredient supplies and suppliers.

One of America’s classic cleaning brand names, Dial soap is produced by Dial Corporation located in Scottsdale, Arizona. The first time this soap brand came into production, it was manufactured by the Armour and Company as early as 1888. Although in its modern format the company promotes other cleaning products, Dial soap still represents a major brand and the element that created a name for the business. This soap was first made from meat by-products such as tallow, and the name came from the promotion of the Dial soap as a 24h protection against perspiration.

In fact, Dial soap represents the first American deodorant antibacterial soap ever produced in the United States. The effectiveness of the product insured an immediate market success, as it really prevented the unpleasant perspiration smell. Moreover, anyone could recognize the clover-like scent of this deodorant that had nothing to do with the medicinal fragrance of other similar products. In time Dial soap diversity increased considerably with an extensive range of products that counted shaving creams and deodorants. Dial soap nevertheless remains the best sold product in its category in the 50s.

With the diversification in the company activity, the profits turned rather erratic and it was only after the purchase of Dial Corporation by Henkel in 2004 that the shift got back to personal care and laundry items. This meant a form of re-invention of the Dial soap on the market coinciding with its European launch. The collection to which Dial products now belong is a lot more comprehensive and competitive with the expanding needs of the modern consumer. If in the 50s the soap represented the deodorant one could rely on, now we use soap and deodorants as distinct body care items.

Thus, the varieties of Dial soap are now impressive, and one can choose from items with spa minerals and exfoliating beads, spring water, essential tropical oils, aloe, mountain scent, white tea, vitamin E and lots of others. Each Dial soap distinct line addresses a certain target user segment: thus, aloe and vitamin E work magic for sensitive skin, essential oils for revitalizing tissues while spa minerals remove toxins and dead skin cells. Some people only choose Dial soap because they enjoy one fragrance or another, but regardless the variant, quality is the common feature of the entire collection.

ABC soaps like General Hospital, Port Charles or All My Children make the largest television audience, for a particular viewer sector at daytime. There is glamor, richness, day-to-day disputes, love and betrayal, gain and loss, happiness and distress, in a mixture one doesn’t too often come across in real life. Plenty of media sectors support ABC soaps as such, and their fuel comes from people in the audience who want to know more than what’s on the screen. Thus, magazines and web pages deal with the actresses and actors on the shows, bringing up gossip and news about different events related to the ABC soaps as well as sneak peeks into next episodes.

Season story line, recaps, interviews, quizzes and many more can be accessed on the ABC soaps official web site, yet the pages of the ABC Soaps in Depth magazine make a great info source too. The soaps do come to an end eventually, but since the audience is not willing to give up a story, some are broadcast for years on end, with new episodes being shot as the action moves on. Who watches ABC soaps? Well, retired people, teenagers and stay-at-home moms are the main audience sectors of such television productions.

Photos, news videos and uploads are also available on the web page devoted solely to ABC soaps. Moreover, a viewer has the option to watch some episodes online too, but the selection is not wide actually, and they are usually meant as a form of promotion for new visitors on the web page who want to see what the ABC soaps are like. The interactive option is also available, which enables you to post your questions or contact people from the ABC team to get the information you need. Newsletters together with the community parts of the site enjoy a good popularity level too.

The ABC soaps phenomenon has reached such an extent that did you know that there is a Super Soap weekend organized at Disney World or an annual love parade. Moreover, from 2009, ABC plans to use stars for soap promotion in the Soap National Tour. Thus, daytime celebrities will visit various corners of the US all year round. In order to learn when they are getting to your town or neighborhood, check with the official ABC soaps site for details and events schedule.